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Dropshipping Advanced Class: Keep Descriptions Short

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If you run a wholesale or free dropshipping companies employing platforms like eBay, then you need to make certain your descriptions get the job completed. Doing so can assist improve revenue from a steady stream of purchasers whilst constructing your reputation as a trusted dropshipper on these e-commerce platforms.

The secret: Keeping your descriptions short and sweet! Here’s how you can do just that:

Keep Descriptions 200 words

200 words is just the right amount to work with. It offers you sufficient space to outline the product’s advantages (much more about that in a sec) without causing the reader to lose interest due to the ‘wall of text’ effect where they ignore huge chunks of text on their device displays. This also works effectively with eBay’s internal search engine considering that it scans about the very first 200 words of your description when cataloguing items for retail or dropshipping.

Concentrate On Benefits

A common mistakes many new dropshipping entrepreneurs make is to fill their descriptions with flowery yet ultimately meaningless words. Don’t tell possible purchasers that you have an outstanding solution that meets good quality requirements. Show them by highlighting the swappable lenses of the digital camera or the high-density waterproofed Gorilla-glass screen of a wrist watch – aka the direct advantages of the solution.

Use Bullet Lists

Notice that this post is generally one extended list of phrases that are followed by paragraphs that clarify in higher detail what these phrases mean. This is a principle that you can use in writing the descriptions for your dropshipping items. Grab the reader’s consideration with a list of strong or underlined text, then use a line or two to further clarify what the text implies. Undertaking so will make your descriptions significantly less difficult for men and women to scan at a glance.

Speak The Language Of Your Purchasers

It is less difficult for a trusted dropshipping organization to reach out to possible consumers if mentioned organization knows what the consumers want to hear. For instance, consummate experts will want the straight information backed up by numbers from credible sources. The typical male outdoors man will note the descriptions that highlight ruggedness and a sense of freedom and exploration. The standard housewife will be interested in descriptions that highlight the usefulness of the solution in family and property circumstances. You generally have to determine your target buyers and word your descriptions to suit their needs and desires.

Insert Key Phrases Into Your Description

Revolving your descriptions around a set of specific keywords is a must. Search engine optimization (or SEO) is a fundamental tenet of e-commerce, and you can improve the optimization of a product description by inserting the keywords each 75 to 100 words in the description. Notice how this very same post is seeded with words related to dropshipping? This keyword – and keywords related to it such as ‘dropshipper’ and ‘private label shipping’ – will assist make this post less difficult to locate utilizing Google. Apply that principle to your solution descriptions and your items will also be less difficult to uncover utilizing Google and the search engine of the e-commerce platform you are utilizing.

Make Use Of Multiple Photos

A picture is certainly worth a thousand words, and you can save a lot of space simply by uploading at least 3 pictures of the goods from various angles. This is something each dropshipper need to do, particularly considering that much more and more consumers are employing mobile models for buying purposes. These mobile models have restricted screen sizes, and an image can assist fill in the descriptive gaps left by your short descriptions.

Bare all these in mind and you will find your dropshipping organization benefiting from the ‘short but sweet’ advantages of short item descriptions!

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  • services sprite Dropshipping Advanced Class: Keep Descriptions Short
  • services sprite Dropshipping Advanced Class: Keep Descriptions Short
  • services sprite Dropshipping Advanced Class: Keep Descriptions Short
  • services sprite Dropshipping Advanced Class: Keep Descriptions Short
  • services sprite Dropshipping Advanced Class: Keep Descriptions Short

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